DO YOU ALWAYS WONDER...
Why is it so hard to hire a Videographer?
Why other brands are able to post marketing videos consistently? How do they do it?
Why my In-house fulltime videographer is unable to fulfil my request and create something interesting?
The videos we posted are not getting any views, why is that so?
I posted quite a lot of videos, but why my marketing is not working?
I spent lots of money and time in building my video team, but they are not producing results, why?
10 TYPICAL PROBLEMS
BUSINESS / BRAND OWNERS
FACED WITH VIDEO MARKETING
#1 - Hiring, HR and Payroll
Hiring full-time videographers for your company might be the first go-to option for you, but it comes with a ton of disadvantages! First of all, hiring an experienced videographer comes at a high cost, videographers with 5 years of experience & above is expensive, and it's even harder to persuade them to work full-time when they can earn more as freelancers. ended up you might hire someone without much experience, with limited resources, limited creativity, limited expertise, and unable to complete work on time, which you will end up spending more money!
#2 - Inconsistent Branding
Business owners always struggle to maintain consistent branding across their video content. This can lead to confusion among customers and a lack of brand recognition.
#3 - Limited Video Content
Business owners mainly try to produce videos on an ad hoc basis. This would lead to limitation of the amount of content available to customers and reduce engagement with the brand.
#4 - Inefficient Use Of Resources
Producing high-quality video content requires significant time and resources. Most business owners waste time, effort and money trying to produce content in-house by asking their marketing team to create video contents for marketing purposes, which the marketing team have limited knowledge & experience, they would have to spend time to research and try, which are actually time & money wasted. what's more is that you have to spend huge amount of money to invest in equipments!
#5 - Difficulty Producing High-quality Content
Creating high-quality video content requires time, skill, and resources. Business owners without a dedicated video production partner may struggle to produce content that meets their standards.
#6 - Difficulty Reaching Target Audiences
Businesses may struggle to produce content that resonates with their target audience. This can lead to low engagement (views) and reduced ROI.
#7 - Lack Of Scalability
As a business grows, so does its need for high-quality video content. Businesses may struggle to keep up with demand and produce content at scale if they do not have a dedicated team producing contents for them, this in turn leads to reduced engagement to the brand or audiences might even be turned away by the lack of quality in the brand image. Low Video Quality = Low Brand Image = Lack Of Trust By Customers
#8 - Lack Of Strategic Planning
Businesses may struggle to align their video content with their broader long-term marketing goals without the expertise of dedicated video partners who can help to develop a long-term video content strategy.
#9 - Budget Issues
Video content is an expensive marketing tool that can cost lots of money. Business owners may find it hard to find experts at an affordable cost, hence always struggling between cheaper but low-quality or high-quality but expensive.
#10 - Missed Opportunities
Video content is a powerful marketing tool that can help businesses drive engagement and generate leads. Without long-term video content marketing, businesses may miss out on opportunities to connect with their customers and grow their brand.